With usage segmentation,
A) the heavy half segment often suffers from the highest rates of obesity.
B) the most important market segment in terms of market strategy is the nonusers.
C) a small percentage of the market often accounts for a disproportionate amount of a product's sales.
D) None of these is correct.

Question

Quizplus · Accepted Answer

Usage segmentation often reveals that a small percentage of the market, typically heavy users, accounts for a large portion of a product's sales, making them a critical focus for market strategy.

With Usage Segmentation