Grouping consumers by what they want to gain from the purchase of a product is an example of what form of segmentation?
A) Lifestyle
B) Usage
C) Psychographic
D) Benefit

Question

Quizplus · Accepted Answer

Benefit segmentation involves grouping consumers based on the specific benefits they seek from a product, focusing on the value or advantage they want to gain from the purchase.

Grouping Consumers by What They Want to Gain from the Purchase