A health plan has developed different web pages for corporate customers based on the number of employees they have. This is an example of what segmentation strategy?
A) Niche
B) Micro marketing
C) Mass marketing
D) Multisegment
Correct Answer:
Verified
Q2: Market segmentation by ethnicity is what type
Q3: In recognition of the ethnic diversity within
Q4: Psychographic segmentation refers to segmenting the market
Q5: Social class is often used as a
Q6: Grouping consumers by what they want to
Q7: With usage segmentation,
A) the heavy half segment
Q8: The major marketing objective with regards to
Q9: A specialty group analyzed the physicians who
Q10: Usage segmentation in health care has been
Q11: Which of the following is a strong
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