The major marketing objective with regards to the heavy half market segment is to:
A) get them to buy more of a product.
B) get them to try other products in the line.
C) maintain their loyalty.
D) There is little need to focus marketing attention on this group.

Question

Quizplus · Accepted Answer

The heavy half market segment consists of consumers who already purchase a large quantity of a product. The primary objective is to maintain their loyalty to ensure continued sales.

The Major Marketing Objective with Regards to the Heavy Half