Cost per thousand is a calculation to compare the:
A) cost of different media in delivering a thousand people in their audience.
B) cost of a thousand people who would view different television shows.
C) cost of advertising in different magazines or newspapers.
D) cost across Internet providers.
Correct Answer:
Verified
Q12: The people who see the messages of
Q13: The number of times the same person
Q14: Which of the following is not a
Q15: Scheduling advertising for short periods of time
Q16: The logic of a flighting schedule is
Q18: To consider the cost of advertising on
Q19: A digital media costing approach that is
Q20: The preferred digital costing method by marketers
Q21: Payment in the digital media costing space
Q22: Compared to television stations, radio:
A) is far
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