To consider the cost of advertising on television, advertisers use which metric?
A) Cost per point
B) Cost per thousand
C) Cost per eyeball
D) Cost per viewer
Correct Answer:
Verified
Q13: The number of times the same person
Q14: Which of the following is not a
Q15: Scheduling advertising for short periods of time
Q16: The logic of a flighting schedule is
Q17: Cost per thousand is a calculation to
Q19: A digital media costing approach that is
Q20: The preferred digital costing method by marketers
Q21: Payment in the digital media costing space
Q22: Compared to television stations, radio:
A) is far
Q23: The major trend in the magazine industry
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