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The Management of Strategy Study Set 1
Quiz 1: Strategic Management and Competitiveness
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Question 1
True/False
Alligator Enterprises has earned above-average returns since its founding five years ago. Since no other firm has challenged Alligator in its particular market niche, the firm's owners can feel secure that Alligator has established a competitive advantage.
Question 2
True/False
Risk in terms of financial returns reflects an investor's uncertainty about economic gains or losses that will result from a particular investment.
Question 3
True/False
The Chapter 1 Opening Case shows that Borders was unsuccessful in competing in Internet book sales, but not against brick-and-mortar stores.
Question 4
True/False
While patents may be an effective way of protecting proprietary technology in some industries such as pharmaceuticals, many firms competing in the electronics industry do not apply for patents.
Question 5
True/False
The rapid rate of technological diffusion has increased the competitive benefits of patents.
Question 6
True/False
According to the Chapter 1 Opening Case, Barnes & Noble and Amazon were more competitive than Borders and adjusted more effectively to changes in the retail book market.
Question 7
True/False
Examples of incremental innovations include iPods, PDAs, WiFi, and web browser software.
Question 8
True/False
The rate of technology diffusion has been steadily increasing over the last two decades.
Question 9
True/False
Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy.
Question 10
True/False
The Chapter 1 Opening Case illustrates that while Borders was able to achieve strategic competitiveness, it did not achieve above-average returns because of conditions beyond the control of of its top management.