A firm may narrow its focus to a specific region of the world:
A) because that market is most different from its domestic market and so represents an unexploited "greenfield opportunity" for its products.
B) in order to obtain greater economies of scale.
C) so that it can better understand the cultures, legal and social norms, and other factors that are important for effective competition in those markets.
D) to take advantage of limited protections of intellectual property so that it can manufacture innovative products without restrictions.

Question

Quizplus · Accepted Answer

Focusing on a specific region allows a firm to gain a deeper understanding of the local culture, legal and social norms, and other factors, which can enhance its competitive effectiveness in that market.

A Firm May Narrow Its Focus to a Specific Region