Question 1

The __________ and ____________ do not consider issues unless they are visible, and they are not visible unless the news has brought them to light.

Accepted Answer

The correct answer is "Public, policymakers" because the statement reflects the idea that both the general public and those involved in policy-making often do not address or even consider issues unless they have been highlighted by the media or brought to their attention through news outlets. This emphasizes the role of media in shaping public and political agendas.

Question 2

_______________ harnesses the power of the news to mobilize advocates and apply pressure for policy change.

Accepted Answer

Media advocacy focuses on using the news and media channels to influence public opinion and policy decisions, aiming to bring about social or political change by drawing attention to a particular issue.

Question 3

Changing a regulation may require focusing on different targets depending on the stage of development of the issue. The _____________ is the person or body (e.g., school board or city council) who has the power to make the necessary change.

Accepted Answer

The primary target is the person or body with the authority to enact the desired change, such as a school board or city council in the context of changing a regulation.

Question 4

According to George Lakoff, cognitive linguist, the first level of messages is the articulation of core values including all of the following except:

Accepted Answer

Self-righteousness is not considered a core value in George Lakoff's framework of cognitive linguistics.

Question 5

Which of the following is a general strategy for getting in the news?

Accepted Answer

Creating news, piggybacking on breaking news, and using social media are all strategies for gaining media attention. Paying for advertising, while not traditional news, is a method for gaining visibility in media outlets.

Question 6

The practice of _____________ , defined by the WHO as "the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically."

Accepted Answer

Health equity is defined by the World Health Organization (WHO) as the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically. This concept focuses on creating equal opportunities for health and eliminating disparities.

Question 7

Examples of health equity interventions and policies include all of the following except:

Accepted Answer

Health equity interventions and policies are designed to reduce disparities and improve conditions for marginalized groups. Maintaining and strengthening the criminal justice system, as stated, does not directly address health equity unless specific reforms aimed at reducing disparities are implied. The other options (A, B, D, E) directly relate to improving social determinants of health and reducing health disparities.

Question 8

Which of the following are broad strategies that can be useful when framing health equity messages?

Accepted Answer

All of the options listed are strategies that can be effective in framing health equity messages. Connecting disparities to specific injustices helps to contextualize health inequities, naming and identifying privilege can address underlying causes of disparities, and describing how equitable policies benefit all of society can broaden support for such policies.

Question 9

Health education specialists can harness the power of the news media to advance healthy public policy and their effectiveness can be increased by all of the following except:

Accepted Answer

Using intimidation to assure their story is covered is not an effective or ethical strategy for health education specialists to increase their effectiveness in advancing healthy public policy through the news media. The other options (developing an overall strategy, learning about how the news media operate, developing a message that frames the issue from a public health perspective, and understanding how to attract journalist attention) are all constructive approaches to working with the media.

Question 10

Public health practitioners tend to overlook the power of the news media to influence change.

Accepted Answer

Public health practitioners often underestimate the influence that the news media can have on public opinion and behavior.

Question 11

Media coverage of the issue will let policymakers realize that no one is paying attention to or cares about their vote or position that will be part of the public debate.

Accepted Answer

Media coverage of an issue often increases public awareness and concern, which can influence policymakers by showing that people are paying attention to their votes and positions on matters that are part of the public debate.

Question 12

Media advocacy, on the other hand, focuses on the "power gap," viewing health problems as arising from a lack of power to create change in social and physical environments.

Accepted Answer

Media advocacy aims to address health and social issues by influencing public opinion and policy through strategic media campaigns, targeting the underlying power imbalances that prevent change in social and physical environments.

Question 13

The Truth Campaign's use of paid advertising is an example of a powerful media advocacy strategy known as piggybacking, an approach that aims to co-opt the branding techniques used by tobacco, soda, and other industries to market harmful products to young people.

Accepted Answer

The Truth Campaign's use of paid advertising is an example of a counter-marketing strategy, not piggybacking. It directly targets the marketing tactics of the tobacco industry to discourage smoking among young people, rather than co-opting branding techniques of harmful products.

Question 14

Social media should be embedded in a digital strategy, which just like media advocacy in general begins by establishing clear objectives.

Accepted Answer

A digital strategy, including the use of social media, should start with clear objectives to effectively guide the planning and execution process, ensuring that all efforts are aligned with the overarching goals.

Question 15

Although the passage of civil rights legislation in the 1960s ended many legalized forms of discrimination, a large body of evidence shows institutional and structural racism and discrimination continue to harm the health of a great many individuals and communities today.

Accepted Answer

Despite the progress made through civil rights legislation in the 1960s, institutional and structural racism persist in various forms, affecting access to healthcare, housing, employment, and education, thereby continuing to impact the health and well-being of individuals and communities.

Question 16

One of the most insignificant challenges in communicating about health equity is the perception that policies aimed at promoting the well-being of specific groups will necessarily detract from the welfare of others.

Accepted Answer

This is a significant challenge because it involves the zero-sum thinking where people believe that in order for one group to gain, another must lose, which can hinder the progress towards health equity by creating resistance against policies designed to help marginalized groups.

Question 17

Because the default frame of individualism implies problem solving through self-reliance, it is important for advocates to use language that reinforces values of interdependence and shared responsibility.

Accepted Answer

The default frame of individualism emphasizes self-reliance in problem-solving, which can undermine collective action and shared responsibility. Advocates aiming to promote community and collective solutions need to use language that reinforces the importance of interdependence and shared responsibility to effectively shift the narrative and encourage collaborative approaches.

Question 18

Social math is the art of making small numbers appear less significant, usually by breaking them down and making a relevant, vivid comparison.

Accepted Answer

Social math is the practice of translating statistics and other data into everyday language and using vivid examples to make data more understandable and impactful, not specifically to make small numbers appear less significant.

Question 19

What ways can advocates be successful attracting journalists to a story?

Accepted Answer

The answer of What ways can advocates be successful attracting...

Question 20

What does it mean to avoid murky strategy and how can you be successful?

Accepted Answer

The answer of What does it mean to avoid murky...

Quiz 13: Using Media Advocacy to Influence Policy

The and __ do not consider issues unless they are visible, and they are not visible unless the news has brought them to light.