Question 1

Facebook, Instagram, LinkedIn, and Snapchat are popular examples of:
A) Vlogging sites
B) Social networking
C) Media sharing
D) Microblogging
E) None of the above

Accepted Answer

These platforms are primarily used for social networking, allowing users to connect, communicate, and share content with others.

Question 2

It is estimated that 92% of ________ have a digital footprint, meaning they have an online trail of where they exist.
A) Generation X
B) Baby Boomers
C) Y2K
D) Gen Z

Accepted Answer

Gen Z, the generation born roughly between 1997 and 2012, is the most digitally native group to date, having grown up with access to the internet and digital technologies from a young age. This has resulted in nearly all of them having some form of digital footprint.

Question 3

Which of the following is NOT a step to strategically decide if and how to use social media as part of the intervention?
A) Understand that certain priority populations will only use the call feature
B) Identify intervention strategies
C) Select an appropriate social media strategy
D) Determine what social media apps to use

Accepted Answer

Understanding that certain priority populations will only use the call feature is not a strategic step in deciding how to use social media as part of an intervention. The strategic steps involve identifying intervention strategies, selecting an appropriate social media strategy, and determining which social media apps to use, all of which are aimed at leveraging social media's capabilities rather than relying on traditional communication methods like calling.

Question 4

What are the three models most commonly used to manage social media activities in public health education circles?
A) Primary, secondary, and tertiary model
B) Mean, mode, and median model
C) Centralized, decentralized, and hub-and-spoke model
D) Passive, assertive, and transparent model
E) None of the above

Accepted Answer

The three models most commonly used to manage social media activities in public health education circles are centralized, decentralized, and hub-and-spoke. These models describe different approaches to organizing and disseminating information through social media channels, each with its own structure and strategy for communication and engagement.

Question 5

To foster meaningful interaction on social media, health education specialists should consider developing a systematic social media awareness, outreach, and engagement "playbook" that includes all of the following EXCEPT:
A) Aligning with health-related social media pyramid scheme marketing campaigns
B) Listening to social media conversation
C) Leveraging social networks
D) Editing social media content posting
E) Both A and C

Accepted Answer

The answer of To foster meaningful interaction on social media,...

Question 6

Which of the following are steps considered in social media content management for administering digital content?
A) Creating
B) Modifying
C) Publishing/sharing
D) Monitoring
E) All of the above

Accepted Answer

All of the options listed (Creating, Modifying, Publishing/Sharing, and Monitoring) are integral steps in the process of social media content management. This process involves not only the creation and distribution of content but also its ongoing modification, monitoring, and management to ensure it meets the desired objectives and engages the target audience effectively.

Question 7

___________ is defined as the measurement of factors that influence the success or failure of social media use, including tracking relevant metrics and performance indicators.
A) Median
B) Outcome evaluation
C) Minimizing
D) Process evaluation
E) None of the above

Accepted Answer

The answer of ___________ is defined as the measurement of...

Question 8

Which of the following is NOT a way for a health education specialist to keep up with trends?
A) Subscribe to social media YouTube channels and podcasting sites
B) Follow media experts (e.g., following their Twitter feeds)
C) Ensure creating constant controversy and negative sentiment among patients/clients
D) Attend social media conferences or webinars
E) Subscribe to relevant social media blogs

Accepted Answer

Creating constant controversy and negative sentiment among patients/clients is not a professional or ethical way to keep up with trends in health education. The other options (A, B, D, E) are valid methods for staying informed about current trends and developments.

Question 9

This results in users engaging in more private messaging apps.
A) Half life
B) Viral
C) Social media fatigue
D) Lower level engagement
E) Reach

Accepted Answer

Social media fatigue often leads users to seek more private and direct forms of communication, such as messaging apps, as they become overwhelmed or disillusioned with public social media platforms.

Question 10

More bottom-up approaches consist of user-generated messages and people seeking and finding information from a variety of sources and sharing it with others.

Accepted Answer

Bottom-up approaches in communication and information dissemination indeed involve user-generated content, where individuals actively seek, find, and share information from various sources, contrasting with top-down models where information flows from a central authority to the masses.

Question 11

In the United States, differences in Internet use differ by age, income, education, and geographic area, though the gaps between various groups are gradually getting bigger.

Accepted Answer

The gaps in Internet use across different demographics such as age, income, education, and geographic area in the United States are generally getting smaller, not bigger, as technology becomes more accessible and efforts to bridge the digital divide are implemented.

Question 12

Before deciding how to use social media as part of an intervention, health education specialists must first identify the program goals and objectives.

Accepted Answer

Identifying program goals and objectives is crucial before deciding on the use of social media in an intervention, as it ensures that the chosen strategies align with the desired outcomes of the health education program.

Question 13

Smartphone growth, however, is projected to explode, while smartwatches, which were basically nonexistent prior to 2013 and have only recently become popular as options for accessing the Internet and apps, are expected to grow a meager 1% annually through 2021, dependent on whether or not advances in apps and capabilities meet consumer needs.

Accepted Answer

Smartphone growth has been slowing down as the market becomes saturated, and smartwatches have seen significant growth since their introduction, with projections often showing higher annual growth rates than 1%, especially as their functionalities and integration with health and mobile ecosystems improve.

Question 14

Many health education specialists leverage various social media platforms to engage patients, clients, and consumers for disseminating public health information on disease outbreaks, medical discoveries, and emerging health hazards.

Accepted Answer

Social media platforms offer a wide reach and interactive capabilities, making them effective tools for health education specialists to disseminate important health information quickly and engage with the public on health-related issues.

Question 15

Carefully considering the resources and expertise necessary to operate different social media accounts is not as important as ensuring that they are free or low cost.

Accepted Answer

Carefully considering the resources and expertise necessary is crucial for effective social media management and can impact the success of your online presence more significantly than just focusing on cost.

Question 16

Fidelity measures track implementation of social media messages and campaigns to ensure that both content and applications are appropriately designed and delivered and match intended purposes.

Accepted Answer

Fidelity measures are used to assess the accuracy and integrity of the implementation of interventions, including social media messages and campaigns, ensuring they align with their intended design and objectives.

Question 17

Through use of analytics available with platform-specific data or other providers such as Hootsuite or Google Analytics, it is relatively easy to assess social media exposure such as likes or favorites, views, shares, and retweets.

Accepted Answer

These analytics tools are designed to provide insights into social media performance, including metrics like likes, views, shares, and retweets, making it easier for users to assess their social media exposure.

Question 18

Incorporating a variety of social media tools into health education and promotion campaigns demonstrates the health agency is on top of current trends and understands the importance of meeting priority populations in the world in which they reside and actually is easier to accurately assess a broader reach and impact.

Accepted Answer

The answer of Incorporating a variety of social media tools...

Question 19

Social media users can be categorized into seven types based on their motivations for using social media. Identify the seven types and provide a brief description.

Accepted Answer

The answer of Social media users can be categorized into...

Question 20

Using social media for professional purposes requires users to formulate posts that reflect the official views and mission of their employer or organization. What guidelines for social media use in the public health workforce emphasize several best practices?

Accepted Answer

The answer of Using social media for professional purposes requires...

Quiz 8: Using Social Media

Facebook, Instagram, LinkedIn, and Snapchat are popular examples of:

It is estimated that 92% of ________ have a digital footprint, meaning they have an online trail of where they exist.

Which of the following is NOT a step to strategically decide if and how to use social media as part of the intervention?

What are the three models most commonly used to manage social media activities in public health education circles?

To foster meaningful interaction on social media, health education specialists should consider developing a systematic social media awareness, outreach, and engagement "playbook" that includes all of the following EXCEPT:

Which of the following are steps considered in social media content management for administering digital content?

___________ is defined as the measurement of factors that influence the success or failure of social media use, including tracking relevant metrics and performance indicators.

Which of the following is NOT a way for a health education specialist to keep up with trends?

This results in users engaging in more private messaging apps.