Social marketers set an overall goal for their interventions and ____________ is the bottom line objective for social marketers.
A) Set objectives for awareness
B) Objectives for increased knowledge
C) Impact beliefs
D) Behavior change
E) None of the above

Question

Quizplus · Accepted Answer

Behavior change is the ultimate bottom line objective for social marketers, as the primary aim of social marketing campaigns is to influence and change behaviors for the betterment of individuals and society.

Social Marketers Set an Overall Goal for Their Interventions and ____________