_______________ refers to how a behavior, product, or service stacks up against competing behaviors, products, or services.
A) Posture
B) Appearance
C) Positioning
D) None of the above

Question

Quizplus · Accepted Answer

Positioning refers to the process of establishing the image or identity of a brand or product so it is perceived in a certain way by consumers, particularly in relation to competing brands or products.

_______________ Refers to How a Behavior, Product, or Service Stacks