In marketing, the idea that people are willing to give up something of value or to experience costs (e.g., time, money, embarrassment, the discomfort of changing habits) in order to receive something they value is referred to as ____________:
A) Exchange
B) Market segmentation
C) Formative research
D) Demand
E) Both A and D

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The Answer of In marketing, the idea that people are willing to give up something of value or to experience costs (e.g., time, money, embarrassment, the discomfort of changing habits) in order to receive something they value is referred to as ____________:
A) Exchange
B) Market segmentation
C) Formative research
D) Demand
E) Both A and D

In Marketing, the Idea That People Are Willing to Give