The process of collecting quantitative and qualitative data about the problem; the context, attitudes, and behaviors of the target audience; ways to reach the target audience; and existing messages and materials is called summative research.

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Summative research is conducted after a program to assess its effectiveness, while the process described is formative research, which is done before or during a program to inform its development.

The Process of Collecting Quantitative and Qualitative Data About the Problem;