The product must be able to fill a need felt by people and must be appealing and attractive.
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Q19: All of the following are limitations of
Q20: Exchange theory implies the transfer or transaction
Q21: Movement across the stages of social marketing
Q22: The process of collecting quantitative and qualitative
Q23: Distinct groups of people who are similar
Q25: Statement A: In social marketing, price refers
Q26: _ materials concerns their acceptability by the
Q27: In social marketing, behavior or offering that
Q28: In social marketing, the mechanism by which
Q29: In social marketing, creating environmental supports in
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