Statement A: In social marketing, price refers only to the tangible costs that the target audience has to pay in order to adopt the product.
Statement B: A mechanism by which one gets a message across to the target audience is called audience segmentation.

Question

Quizplus · Accepted Answer

In social marketing, price includes both tangible and intangible costs (like time, effort, and psychological costs). Audience segmentation is the process of dividing a broad target audience into more specific groups, not a mechanism for delivering messages.

Statement A: in Social Marketing, Price Refers Only to the Tangible