John, owner of a shoe store, attempts to gain a competitive advantage by selling shoes at a price below those of its competitors. John is pursuing a _________strategy.

Name: John, owner of a shoe store, attempts to gain a competitive advantage by selling shoes at a price below those of its competitors. John is pursuing a _________strategy.
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Question

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John is pursuing a low-cost strategy by selling shoes at a price below those of its competitors, aiming to attract customers based on price advantage.

John, Owner of a Shoe Store, Attempts to Gain a Competitive