The sleeper effect is less likely to occur if:
A) a person is informed of the source beforehand.
B) the source is not attractive to the consumer.
C) the product is straightforward.
D) the intelligence of the consumer is low.

Question

Quizplus · Accepted Answer

The sleeper effect occurs when a message from a non-credible source becomes more persuasive over time. However, it is less likely to occur if a person is informed of the source beforehand. In other words, if a person is aware of the lack of credibility of the source, then the sleeper effect is less likely to happen.

The Sleeper Effect Is Less Likely to Occur If