Jane is persuaded to buy a new type of ipod because someone at school that she admires and likes just bought one.Jane is being persuaded through:
A) the peripheral route.
B) the central route.
C) controlled processing.
D) deception.

Question

Quizplus · Accepted Answer

Jane's decision to buy the new type of iPod is influenced by the person she admires at school, which suggests that she is being persuaded through the peripheral route. In this route, people are influenced by superficial cues or non-central aspects of an argument or situation, such as the source of the message (in this case, the person Jane admires) rather than the actual content of the message.

Jane Is Persuaded to Buy a New Type of Ipod