Valence refers to the:
A) credibility of the source.
B) degree of attraction or aversion that a person feels towards a specific object, event, or idea.
C) way in which a message is constructed.
D) way in which a message is tailored to a specific audience.

Question

Quizplus · Accepted Answer

Valence refers to the degree of positivity or negativity that a person feels towards a specific object, event, or idea. It is often used in relation to attitudes and emotions.

Valence Refers to The