How can an advertiser increase the persuasiveness off a message?
A) Use a source that shares similarities to the target audience.
B) Use an attractive source.
C) Use a source that is perceived to have credibility.
D) An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.
Correct Answer:
Verified
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Q11: Attractiveness of the source becomes less important
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