Sally is running for governor and is producing a campaign advertisement defending her stance on immigration reform.Research shows that the most effective advertisement she could make would:
A) outline her plans for immigration reform without mentioning her opponent's plan.
B) be shorter and vaguer than her opponent's.
C) present both her and her opponent's views, and refute her opponent's position.
D) focus just on slandering her opponent.

Question

Quizplus · Accepted Answer

Research indicates that an effective campaign advertisement should present both sides of an issue and refute the opponent's position, as this approach can strengthen the candidate's stance and credibility.

Sally Is Running for Governor and Is Producing a Campaign