A fear-based appeal might be more successful under which of the following conditions:
A) when the message contains information on how to avoid the problem or implement a solution.
B) when the messages makes people extremely frightened.
C) when the messages is boring and straightforward.
D) when the message is not too specific.

Question

Quizplus · Accepted Answer

A fear-based appeal is more successful when the message contains information on how to avoid the problem or implement a solution. This gives people a sense of control over the situation and provides them with a clear action plan to follow. Simply making people extremely frightened (B) or presenting a message that is boring and straightforward (C) is unlikely to be effective. While being too specific in a fear-based appeal (D) can sometimes backfire, being too vague can also prevent people from taking action. Therefore, the best choice is A.

A Fear-Based Appeal Might Be More Successful Under Which of the Following