What type of model proposes that persuasion occurs through two routes?
A) A Yale model
B) A heuristic model
C) A dual process model
D) A two-part persuasion model

Question

Quizplus · Accepted Answer

The dual process model proposes that persuasion occurs through two routes, the central route and the peripheral route. The central route involves conscious, deliberate processing of information and is more likely to lead to long-lasting attitude change. The peripheral route involves automatic, less conscious processing of information and is more likely to result in temporary attitude change.

What Type of Model Proposes That Persuasion Occurs Through Two