You see an advertisement for a new ipod which claims "Buy now! Limited Supply.'You decide to buy it because you want to be sure to have the latest ipod model before it sells out of stock.This example illustrates:

Question

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The advertisement is using the scarcity principle, suggesting that there is a limited supply of the new iPod model and creating a sense of urgency to buy it before it sells out. This is a common tactic in marketing to encourage people to make a purchase quickly.

You See an Advertisement for a New Ipod Which Claims