Stella McCartney partnered with H&M. McCartney is a luxury brand known for championing sustainability whereas H&M is known for low price, unsustainable fast fashion. What is likely to be the outcome for the co-branded range?
A) McCartney will be seen as younger and more fashionable while H&M will be seen as more sustainable
B) Consumers will reject the cobrand as it makes no sense
C) The H&M connection will dilute the luxury position of McCartney
D) The McCartney connection will dilute the value position of H&M
Correct Answer:
Verified
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