The ________ is practised most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Question

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The selling concept is focused on aggressive sales techniques and pushing products onto customers, which is most commonly used with unsought goods that customers do not actively seek out or think of buying. This includes products such as insurance, encyclopedias, and funeral plots, which require a strong sales effort to convince customers of their value. The other concepts, such as the marketing concept, are more customer-focused and aim to create value for customers by understanding their needs and wants.

The ________ Is Practised Most Aggressively with Unsought Goods, Goods