If marketers are characterized as "gardening" rather than "hunting," the ________ is most likely to be the concept the marketers are following.

Question

Quizplus · Accepted Answer

The marketing concept focuses on building and maintaining long-term relationships with customers by creating value for them, which is similar to the approach of gardening. This involves understanding the needs and wants of customers and delivering products and services that meet those needs, as well as continuously seeking feedback to improve and innovate. The selling concept, product concept, production concept, and social responsibility concept do not necessarily involve this long-term relationship building approach.

If Marketers Are Characterized as "Gardening" Rather Than "Hunting," the ________