Under which of the following company orientations toward the marketplace would we expect to find the "better mousetrap" fallacy?

Question

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The "better mousetrap" fallacy is the idea that a superior product will automatically generate enough demand to be successful, without the need for significant marketing efforts. This belief is typical of the product concept, in which the company focuses on continuous product improvement and assumes that consumers will naturally prefer the best quality and performance. However, this orientation may lead to overestimating customer loyalty and underestimating the importance of other factors such as price, convenience, and brand image.

Under Which of the Following Company Orientations Toward the Marketplace