When a customer has a(n) ________ need he/she wants a car whose operating cost, not its initial price, is low.

Question

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A real need refers to a customer's practical or essential requirement, such as the need for a car with low operating costs rather than focusing on the initial purchase price. This contrasts with unstated, secret, stated, or delight needs, which involve different aspects of customer desires or expectations.

When a Customer Has A(n) ________ Need He/she Wants a Car