At the heart of any marketing program is the ________ the firm's tangible offering to the market.

Question

Quizplus · Accepted Answer

The tangible offering that a firm provides to the market is its product. This can be a physical good or a service, but it is the central element of any marketing program. Packaging, auxiliary offers, and sales support teams can all be important components of a marketing program, but they are secondary to the product itself.

At the Heart of Any Marketing Program Is the ________