________ includes all the actual and potential rival offerings and substitutes that a buyer might consider.
A) Competition
B) The product offering
C) The marketing environment
D) A value proposition
E) The supply chain
Correct Answer:
Verified
Q72: At the heart of any marketing program
Q73: Marta has a(n) _ need; she is
Q74: The broad environment consists of six components;
Q75: When a customer has a(n) _ need
Q76: Organizations catering to the _ need to
Q78: The _ includes the immediate actors involved
Q79: An integrated marketing communications program that maximizes
Q80: If a marketer decides to use warehouses,
Q81: The marketing concept stresses a customer-centred approach
Q82: When consumers share a strong need that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents