If you were the marketing manager of an organization that had chosen growth via current products sold to new markets, your organization would have chosen a ________ strategy.
A) market-penetration
B) diversification
C) product-development
D) market-development
E) concentric

Question

Quizplus · Accepted Answer

Market development is the strategy where the organization focuses on selling its existing products to new markets. This can be done by entering new geographical locations, targeting new customer segments or reaching out to a different distribution channel. Thus, if a marketing manager chooses growth via current products sold to new markets, the organization would have chosen a market development strategy.

If You Were the Marketing Manager of an Organization That