Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies.
A) concentric
B) conglomerate
C) integrative growth
D) horizontal
E) intensive growth

Question

Quizplus · Accepted Answer

Market-penetration, product-development, and market-development strategies are all examples of intensive growth strategies, which involve increasing sales or market share within the company's current products and markets. Intensive growth strategies are focused on expanding the company's existing operations and are typically less risky than other growth strategies, such as integrative or conglomerate growth.

Market-Penetration, Product-Development, and Market-Development Strategies Would All Be Examples of ________