If you were the CEO of a company that was looking to implement strategies to fill a perceived gap between future desired sales and projected sales, you would most likely explore ________ growth first because it would be easier to improve an existing business rather than building a new one.
A) intensive
B) diversification
C) conglomerate
D) integrative
E) concentric

Question

Quizplus · Accepted Answer

Intensive growth involves improving or expanding upon existing products or markets, which would be easier and less risky than pursuing diversification or conglomerate growth. Integrative and concentric growth strategies also involve building upon existing business, but may not be as suitable for closing a perceived gap in sales.

If You Were the CEO of a Company That Was