A ________ is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.
A) strategic plan
B) sales plan
C) target market plan
D) marketing plan
E) competitive analysis plan

Question

Quizplus · Accepted Answer

A marketing plan is a written document that outlines a company's overall marketing strategy, including its target audience, marketing mix, and tactics for reaching its goals. It summarizes what the company has learned about the marketplace, its competitors, and its customers, and outlines the actions it will take to successfully market its products or services.

A ________ Is a Written Document That Summarizes What the Marketer