Which of the following permits senior management to grasp the marketing plan's major thrust?
A) marketing strategy
B) executive summary and table of contents
C) implementation and controls
D) financial projections
E) situation analysis

Question

Quizplus · Accepted Answer

The executive summary and table of contents provide a concise overview of the marketing plan and its key elements, allowing senior management to quickly understand the major thrust of the plan. The other options provide important details and components of the plan, but may not be as useful for high-level understanding.

Which of the Following Permits Senior Management to Grasp the Marketing