The ________ phase of marketing research is generally the most expensive and the most prone to error.
A) data collection
B) research objectives
C) questionnaire design
D) research planning
E) interview design

Question

Quizplus · Accepted Answer

Data collection typically involves a large sample size and multiple methods such as surveying, interviews, focus groups, and secondary data analysis. These methods can be expensive and prone to errors such as nonresponse bias or sampling bias if not carefully planned and executed. The other phases such as research objectives, questionnaire design, research planning, and interview design are important but may not carry the same level of complexity and cost as data collection.

The ________ Phase of Marketing Research Is Generally the Most