Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modelling to estimate casual relationships and how marketing activity affects outcomes.
A) distributor satisfaction surveys
B) quality ratios
C) end-user samples
D) salesperson satisfaction scales
E) marketing metrics to assess marketing effects

Question

Quizplus · Accepted Answer

Marketing metrics to assess marketing effects and marketing-mix modeling are the two complimentary approaches to measure marketing productivity. Distributor satisfaction surveys, quality ratios, end-user samples, and salesperson satisfaction scales are not directly related to measuring marketing productivity.

Two Complimentary Approaches to Measure Marketing Productivity Are ________ and Marketing-Mix