Which of the following rules must be kept in mind while framing a questionnaire?
A) Use broad and loosely defined words in the questions.
B) Allow for the answer "other" in fixed-response questions.
C) Avoid using response bands.
D) Ensure that fixed responses overlap.
E) Frame hypothetical questions.
Correct Answer:
Verified
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Q48: _ is(are) the set of measures that
Q49: _ is designed to capture cause-and-effect relationships
Q51: A summary set of relevant internal and
Q52: _ consists of measuring and evaluating actual
Q53: Two complimentary approaches to measure marketing productivity
Q54: A _ records how well the company
Q55: Which of the following should be considered
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