A summary set of relevant internal and external measures can be assembled in a ________ marketing dashboard for synthesis and interpretation.
A) marketing metric
B) customer-performance scorecard
C) marketing dashboard
D) microsales analysis
E) stakeholder-performance scorecard

Question

Quizplus · Accepted Answer

A marketing dashboard is specifically designed to provide a comprehensive overview of a variety of marketing metrics, both internal and external, in a single location. This makes it an ideal tool for synthesizing and interpreting data, allowing marketing managers to quickly identify trends, areas of strength, and opportunities for improvement. While the other options may include some of the same data points, they are not as focused on marketing specifically as a dashboard would be.

A Summary Set of Relevant Internal and External Measures Can