Any occasion on which a customer encounters the brand and product, such as a hotel chain's reservation system, business services, and restaurants, is considered a customer
A) touch point.
B) reward system.
C) relationship.
D) sensitivity.
E) customization.

Question

Quizplus · Accepted Answer

A touch point is any interaction that a customer has with a brand, product or service. Examples of touch points include a hotel reservation system, customer service phone line, or in-store experience.

Any Occasion on Which a Customer Encounters the Brand and Product