In ________ marketing, the salesperson contacts the customer from time to time with suggestions about improved product uses or new products.
A) accountable marketing
B) reactive marketing
C) partnership marketing
D) proactive marketing
E) basic marketing

Question

Quizplus · Accepted Answer

Proactive marketing involves a salesperson taking the initiative to contact the customer with new ideas or products, rather than waiting for the customer to request information or make a purchase. This approach is focused on building a long-term relationship with the customer and providing them with value beyond just the initial sale.

In ________ Marketing, the Salesperson Contacts the Customer from Time