An organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for such marketing purposes as lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships is called
A) customer segments.
B) relationship markets.
C) target market segments.
D) a customer database.
E) a customer mail list.

Question

Quizplus · Accepted Answer

A customer database is an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for marketing purposes. It includes data such as customer contact information, purchase history, preferences, and behavior. This information can be used for lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships. The other options (A, B, C, and E) are not as specific or accurate in describing the concept of a customer database.

An Organized Collection of Comprehensive Information About Individual Customers or Prospects