________ occurs when customers are given a perspective or point of view that allows the firm to "put its best foot forward."
A) Framing
B) Gatekeeping
C) Commoditization
D) Rebuying
E) Bartering

Question

Quizplus · Accepted Answer

Framing occurs when the firm presents information in a way to influence how customers perceive it. By "putting its best foot forward," the firm is framing the situation to present itself in the most positive light possible. Gatekeeping refers to controlling access to information or resources, commoditization is the process of turning goods or services into standardized, interchangeable products, rebuying is when a customer makes a repeat purchase, and bartering is exchanging goods or services without the use of money.

________ Occurs When Customers Are Given a Perspective or Point