Which of the following methods for assessing customer value would you consider to be appropriate if you asked your customers to attach a monetary value to each of three alternative levels of a given attribute? Those values would then be added together for any offer configuration.
A) conjoint analysis
B) importance ratings
C) direct survey questions
D) benchmarks
E) compositional approach

Question

Quizplus · Accepted Answer

The compositional approach involves asking customers to assign monetary values to different levels of attributes, which are then summed to determine the overall value of an offer configuration.

Which of the Following Methods for Assessing Customer Value Would