Most business buyers, preferring to spread their risk, reject what is called systems buying from one seller.

Name: Most business buyers, preferring to spread their risk, reject what is called systems buying from one seller.
Brand: Quizplus
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Quizplus · Accepted Answer

Systems buying, where a buyer purchases a complete solution from one seller rather than components from multiple sellers, is often preferred by business buyers for its convenience and the potential for better integration and cost savings, rather than rejecting it to spread risk.

Most Business Buyers, Preferring to Spread Their Risk, Reject What