Undifferentiated marketing goes after the whole market with one offer, so it typically creates more total sales than differentiated marketing.

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets the whole market with one product or offer, ignoring market segments and individual preferences. This approach may not be effective as it does not address the specific needs of different groups of customers, resulting in lower sales than differentiated marketing that targets specific segments with tailored offers.

Undifferentiated Marketing Goes After the Whole Market with One Offer