According to the BRANDZ model of brand strength, brand building involves a sequential series of steps. Which of these steps would address or answer the question "Do I know about it?"
A) advantage
B) relevance
C) performance
D) presence
E) bonding

Question

Quizplus · Accepted Answer

The step that addresses the question "Do I know about it?" is presence. This step focuses on increasing awareness and visibility of the brand among the target audience. It includes activities such as advertising, public relations, and event sponsorships.

According to the BRANDZ Model of Brand Strength, Brand Building