________ is about making sure that the brand and its marketing are as relevant as possible to as many customers as possible a challenge, given that no two customers are identical.
A) Rationalizing brands
B) Personalizing marketing
C) Brand imagery
D) Emotionalizing brands
E) Segmenting marketing

Question

Quizplus · Accepted Answer

The best choice is Personalizing marketing, as it specifically addresses the challenge of making marketing as relevant as possible to a wide range of customers who are not identical. Rationalizing brands and brand imagery do not necessarily address this challenge. Emotionalizing brands may be a factor in personalizing marketing, but it is not the crux of the issue. Segmentation is related, but personalizing marketing is a more direct and specific response to the challenge.

________ Is About Making Sure That the Brand and Its